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Recently, the program "Economic Half Hour" conducted a deep investigation into the phenomenon of black PR in new energy vehicles. The program pointed out that the so-called "black PR, black water army" refers to the use of technical means to mass-produce rumors in the comments section to smear the brand of the company. In the program, Li Bin, the chairman of NIO, talked about his views on "black PR." He said, "The Internet Security Bureau of the Ministry of Public Security previously cracked down on a black PR industry gang with 23 people involved and over 200 million yuan in case funds (you can see) the investment cost is very low, so isn't it more difficult to do this (black PR) than to make cars? Research and development investment in cars is very large and involves the hard work of tens of thousands of engineers and frontline colleagues." He also mentioned that some (black PR) are very aggressive, saying "Li Bin will compensate you if you lose money, come to me to get it." Therefore, I think that the current efforts to combat this type of defamation and rumor-spreading by self-media that significantly impacts a company's reputation are insufficient." He emphasized that "industry associations should all participate in creating a good public opinion environment for the development of companies." (Sina Technology)