Lates News

Recently, the Shenzhen Municipal Committee's Office of Rural Work Leadership Group, the Municipal Propaganda Department, and the Office of the "Hundred Thousand Ten Thousand Project" Command jointly issued the "Meida +" empowerment, "Hundred Thousand Ten Thousand Project" agricultural product market system construction work measures" in Shenzhen. In terms of enriching rural consumption formats, the "work measures" propose to support media organizations and professional designers to deeply explore and develop a series of cultural and creative products that utilize agricultural and rural cultural resources in Shenzhen ancient towns, ancient villages, and the agricultural and rural special cooperation areas of Shenzhen-Shanwei. These products should widely use national trends, animation, short dramas, games, etc. to tell stories of agricultural industries, agricultural brands, and agricultural people; to build a group of industrial-strong village organizations that collaborate with newspaper, radio and television e-commerce platforms as well as platforms such as Xiaohongshu, Douyin, and Pinduoduo to create a "channel + terminal" digital marketing demonstration village; to rely on sea areas and islands for the development of marine cultural carriers that combine food and accommodation, sightseeing, popular science tourism, sea fishing, and cultural exhibitions; and to develop diverse urban-rural tourism theme routes to create high-quality rural tourism destinations.