The 2025 China Cultural Tourism Industry Expo opened in Wuhan, Hubei.

On September 12, 2025, the China Cultural Tourism Industry Expo opened in Wuhan, Hubei. The theme of this expo is "Deepening the Integration of Culture and Tourism to Enjoy a Better Life", combining the functions of "exhibition, performance, sales, and tourism" in one. Nearly 2,000 companies from various provinces and regions participated in the expo. The expo lasted for 3 days with an exhibition area of 100,000 square meters, showcasing the achievements and innovative practices of the national cultural and tourism industry development. During the expo, various trade negotiation meetings will be held, as well as a series of activities such as product launches, premieres, performances, and online "Super Brand Day" live broadcasts. Some special activities will extend to other scenes in Wuhan and continue until the National Day holiday, promoting the deep integration of cultural tourism into people's daily lives through online and offline linkage, on-site and off-site activities, truly benefiting and bringing joy to the people.