As the double festival peak season approaches, Moutai releases positive signals: since the end of August, sales have significantly increased and the wholesale price of Moutai exceeds 3300 yuan per kilogram.

With less than three weeks until the National Day and Mid-Autumn Festival, the liquor industry has already entered the peak season preparation mode. Just as the market and industry are concerned about whether the consumption of peak season liquor will recover as scheduled, Maotai once again sends out positive signals to the public. "From the research on the three markets and feedback data from all parties, it can be seen that as the traditional double festivals approach, sales at the end market have shown signs of recovery from August to July. Since the end of August, the sales at the end market have increased significantly compared to the previous months, and the market trend is expected to improve further." This is the assessment made by Maotai management after conducting research in multiple cities nationwide over the past two weeks. In addition to the 500ml Feitian Maotai and Zodiak Maotai, the kilogram Maotai is becoming the new core product of Maotai liquor. It was noted that data from multiple liquor price platforms showed that the wholesale price of kilogram Maotai is currently above 3300 yuan. As for the core flagship product Feitian Maotai, a local channel in Chongqing stated that there has been a significant increase in inquiries and purchases in the past week.