Anta sets sail: plans to open 1000 stores in Southeast Asia within three years to become a "bridgehead" for its global strategy.

ANTA Group attended the third Asia Vision Forum in Singapore on September 11. ANTA announced at the forum that its goal for the next three years is to achieve a thousand-store plan for the ANTA brand in Southeast Asia. By the first half of 2025, the ANTA brand's business in Southeast Asia saw a nearly doubling of revenue compared to the previous year, and its high-value products, localization, and digital strategies have started to show results. Looking at ANTA Group's global process, it can be divided into three stages: first, establishing an international brand in China, reshaping brand value, and unleashing development potential; second, expanding globally and empowering the world with ANTA's experience; and finally, promoting Chinese brands globally to make ANTA the world's brand. Currently, the group is fully promoting the third stage of its globalization strategy. ANTA Group has established its Southeast Asia headquarters in Singapore and is continuously strengthening its market position through Southeast Asia as a bridgehead, gradually expanding to neighboring markets such as South Asia, Australia, and New Zealand. By using the "single platform, multiple brands, omni-channel" model, the group operates multiple brands under ANTA and Amer Sports, including ANTA, FILA, Descente, Salomon, and Wilson, to achieve seamless online and offline integration and build a complete sales ecosystem for each brand.