Popop Mart first recommends 24k gold products, with the most expensive exceeding 56,000.

The popop accessories brand of Pop Mart has entered the gold market, challenging traditional gold stores. It is reported that they will be launching their first gold series products, with the most expensive single item being a gold ornament weighing about 41 grams, priced at over 56,000 yuan. The first phase will feature their IP product Baby Molly, including gold beads, pendants, gold bars, and ornaments, with prices ranging from 980 to 56,800 yuan. Popop staff mentioned that this new series of products is not limited edition, and prices will not fluctuate according to the price of gold, but will be based on different craftsmanship, with the unit price of the gold series products mainly ranging from 1300 to 1700 yuan per gram. It is reported that the price of popop's gold jewelry is slightly lower than the previous collaboration with Pop Mart, such as the "Dream Tour" series launched with Chow Tai Fook, with a Dimoo gold bead weighing around 0.8 grams priced at approximately 1743 yuan, with a unit price of about 2179 yuan per gram. Similar to traditional gold stores, popop does not have a "price of gold + processing fee" pricing strategy, and all products are priced at a fixed price.