The world's first "Global Brands China Online Top 500 List" has been released.

On May 21st, the "China Online Consumer Brand Index", the "Global Brands China Online Top 500 List", and the "Online Brand Purchase Power Index" were released. The "China Online Consumer Brand Index" is the world's first online consumption index based on real consumer big data, focusing on high-quality development. It not only provides the overall index for each quarter at the national level, but also provides segmented indices for cities and industries. The "Global Brands China Online Top 500 List" is the world's first brand list entirely based on consumers' actual purchasing behavior. Huang Yiping, a member of the research team and Dean of Peking University's National Development Institute, stated that this set of indices and lists adhere to a quality and innovation-oriented approach, encouraging quality competition, reducing cut-throat competition, and aiming to guide the high-quality development of online consumption.