iQIYI (IQ.US) releases the financial report for Q1 2025: total revenue and profit have seen a double increase compared to the previous quarter, showing the effectiveness of the "long + short" strategy.

According to the Zhitong Finance APP, on May 21, iQIYI (IQ.US) released its unaudited first quarter financial report for the period ending March 31, 2025. In the first quarter, iQIYI's total revenue was 71.9 billion yuan, a 9% increase compared to the previous quarter. Of this, membership service revenue was 44.0 billion yuan, online advertising service revenue was 13.3 billion yuan, content distribution revenue was 6.3 billion yuan, and other revenue was 8.3 billion yuan. iQIYI's Non-GAAP (non-US Generally Accepted Accounting Principles) operating profit was 4.6 billion yuan, a 13% increase compared to the previous quarter, and the Non-GAAP operating profit margin was 6%.