Alibaba Pictures plans to change its name to Da Mai Entertainment. The new Da Mai app has been officially released.

Alibaba Digital Entertainment Group held a rebranding press conference, announcing that it will be renamed as Hu Jing Entertainment Group. Its subsidiary, Alibaba Pictures Group, also announced its intention to rename to "Damai Entertainment Holdings Limited". In the future, Damai Entertainment will focus on creating high-quality real entertainment experiences and bringing happiness to everyone as its mission. With "entertainment and AI" as its two key strategic keywords, it aims to become Asia's leading real entertainment company with a focus on technology. At the press conference, the new Damai app was also officially unveiled.