Guizhou Maotai: We will comprehensively consider the entire pricing system of Guizhou Maotai liquor, ensuring the stability of the pyramid product structure and pricing system.

On May 19, at the site of the Guizhou Maotai's 2024 annual shareholders' meeting, an investor asked, "What are the specific contents of Maotai's market-oriented reform, especially the three-point system reform of ex-factory price, official retail price, and actual retail price?" Wang Li, Deputy Secretary of the Guizhou Maotai Party Committee and Director, replied that first of all, Guizhou Maotai liquor is a consumer product, and the formation of prices will certainly follow the laws of the market. Price is also its core element. The adjustment of prices needs to consider various factors such as timing, geographical advantage, and human factors. Timing focuses on market environment, geographical advantage considers the company's control ability over the channel terminal system, and human factors involve the demands of various relevant parties in the ecosystem. Therefore, price is not a simple issue." Wang Li further pointed out that the company will comprehensively consider the price system of the entire Guizhou Maotai liquor to ensure the solid structure of Maotai liquor's pyramid product and price system. This includes not only the flagship 500ml Feitian Maotai, but also the 1000ml, 750ml, 100ml, and gift box products that together make up the base of the pyramid structure, as well as cultural products in the middle of the pyramid and premium treasures at the top, such as aged Guizhou Maotai liquor.