Zhang Deqin: Corporate culture is the root of a company, with deep roots can leaves flourish.

The 2024 annual shareholders meeting of Guizhou Maotai was held at the Maotai Conference Center. Zhang Deqin, Secretary of the Party Committee and Chairman of Guizhou Maotai Co., Ltd., pointed out during his speech that in 1862, Maotai's predecessor Hualianhui, in order to give his grandmother a taste of good wine, hired a talented winemaker and established Chengyi Distillery. Maotai's cultural genes started to form from there, emphasizing that wine brings happiness and filial piety. Last year, Maotai reorganized and refined its culture, releasing the "Maotai Nine Articles," which emphasizes the core competencies of quality, brand, culture, craftsmanship, environment, and raw materials. It also promotes the core values of "respect for heaven, respect for people, morality, and ethics" and advocates for responsible drinking and harmonious families. Corporate culture is the foundation of a company, with deep roots leading to flourishing leaves.