Discounts stacked with a 50% national subsidy! Tmall's 618 large appliance sales have quadrupled.

During Tmall's 618 shopping festival, sales of household appliances, home dcor, and home goods brands broke records! As of 9pm on May 16th, the overall sales in the household appliance, home dcor, and home goods industry doubled compared to the same period last year. Specifically, sales of large household appliances increased fourfold, while sales of small household appliances and home dcor doubled. This year during Tmall's 618 festival, the combination of "instant discount + national subsidy" can be as low as 50% off, with the number of national subsidies claimed tripling compared to the same period during last year's "Double 11" festival. The main feature of this year's Tmall 618 festival is simplified to a brand "official 15% discount", which can be combined with platform coupons, category coupons, and national subsidies, offering fourfold discounts and refreshing the lowest prices across the entire network.