He Xiaopeng criticized his industry peers for triple salary poaching. Xiaopeng's PR manager clarified: he did not specifically refer to his peers.

Social media reported that recently, He Xiaopeng, the chairman and CEO of Xiaopeng Motors, criticized his "peers" harshly when he appeared on a certain program, sparking discussions among netizens. He stated, "Some companies only follow the trend, using three times higher salaries to poach people. The benefit of this is that they avoid many detours, but the downside is that it makes society disinclined to innovate, only imitating and then surpassing, with 'surpassing' meaning doing things cheaper. " After the video was released, although He Xiaopeng did not name names, many netizens focused their attention on Xiaomi, believing that He Xiaopeng was indirectly referring to Lei Jun. Today, the head of public relations for Xiaopeng Motors brand posted on Weibo, saying, "Please, some busybodies, don't mislead others. Big Brother is fundamentally not talking about the automotive industry, but referring to certain small and medium-sized tech companies."