Li Donghui: Synergy is a key strategy for Geely. In the future, it will achieve the dual effect of reducing management costs and marketing expenses.
On May 15, the performance announcement meeting for Geely Automobile in the first quarter of 2025 and the briefing on the "One Geely" strategic integration plan was held in Hangzhou. Li Donghui, CEO of Geely Holding Group, vice chairman and executive director of Geely Automobile Holdings Limited, introduced the arrangements for the proposed merger of Geely Automobile Holdings Limited with Extreme Technology Intelligent Technology Co., Ltd. Li Donghui said that synergy integration is an important strategy for Geely Holding at present. Last year, Geely Automobile comprehensively promoted synergy in various fields such as basic technology, product development, manufacturing, and procurement. The next step will be to achieve a high degree of synergy in the back-office operations under the leadership of the joint management team, while each brand faces its own customer group and product design. Efforts will be made to achieve a significant reduction in research and development costs by tens of billions of yuan, and to achieve a significant reduction in management and marketing expenses.
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