Li Jiaqi's live streaming room saw a more than 10% year-on-year increase in GMV during the first round of 618 shopping festival.

Li Jiaqi's live broadcast room announced the first round of 618 battle report. On the evening of May 13th at 8 o'clock, the Tmall 618 promotion officially began, and within the first hour of sales, Li Jiaqi's live broadcast room's add-to-cart volume increased by over 10% compared to last year. This year, Li Jiaqi's live broadcast room placed nearly 500 products on pre-sale for the first day of 618, covering beauty, home appliances, maternity and baby products, pets, etc., with Chinese products accounting for over 40%. Within the first hour of pre-sale, domestic skincare brands such as Kans, Puleia, Tonglin, Maogeping, and Weinona have risen to the top five in terms of sales in the live broadcast room.