The State Administration for Market Regulation formulated and released the "Guidelines for the Regulation of Medical Advertising".

The State Administration for Market Regulation recently issued the "Guidelines for the Supervision of Medical Advertisements", which provides detailed regulations on the principles and specific supervision rules for the enforcement of medical advertising regulations. The Guidelines stipulate the principles that market supervision departments should follow when dealing with medical advertisements; specify the specific circumstances in which illegal medical advertisements are not punished according to law, as well as the circumstances in which lighter or heavier penalties are imposed; for medical beauty advertisements that cause appearance anxiety, target minors, or contain absolute language, the Guidelines clarify the legal basis for application; reiterate the relevant execution connections for illegal medical advertisements and specify the responsibilities and obligations of internet platform companies.