Haidilao Group: Its subsidiary Mocun Hot Pot collaborates for the first time with the international IP Miffy to establish a themed store.

On May 12th, Dabu Group's high-end hotpot brand "Coucou" announced a three-month collaboration with the internationally renowned IP Miffy. This is Coucou's first attempt at a comprehensive collaboration with an international IP. Coucou will launch collaborative sets, merchandise, and themed stores in all of its locations nationwide. The head of the Coucou brand stated that the core goal of this collaboration is not simply to pursue sales growth, but to further enhance the brand's uniqueness through integration with the Miffy IP. The company hopes to achieve a significant increase in revenue during the event period, with a goal of turning tables over at least 6 times on holidays, while simultaneously increasing foot traffic in stores by 25%.