Facing uncertainty, why are small and micro enterprises bouncing back strongly?

The operating conditions of small and micro enterprises are an important barometer of economic performance. A recent survey shows that the operating performance of small and micro enterprises in mainland China has rebounded strongly in 2024, reaching the highest level since 2019. The annual Asia-Pacific small and micro enterprise survey by the Australian Society of Certified Practicing Accountants, one of the world's largest professional accounting bodies, shows that 66% of Chinese mainland small and micro enterprises surveyed experienced business growth in 2024, and 71% expect growth in 2025, both reaching their highest levels since the survey began after 2019. In the current economic situation, what are the reasons for the rebound in performance of small and micro enterprises? What are the competitive advantages of Chinese small and micro enterprises in the face of international trade uncertainties? A spokesperson from the Australian Society of Certified Practicing Accountants recently told China News Service that the answer lies in innovation.