Some official authorized stores respond to Apple's announcement of price reduction: prices have already been reduced before, and they have not received any new pricing adjustment notices.

On May 10th, there was news that Apple had issued a pricing adjustment notice to channel partners. On May 11th, as a consumer, a reporter inquired at some Apple authorized retail stores and was told that they had not yet received any pricing adjustment notice. The staff at the Apple authorized stores in Beijing Heshenghui, Beijing World Trade Tianjie, and Beijing Yidigang said that currently, the iPhone 16 series and iPhone 16 Plus series are priced 800 yuan lower than the official Apple stores, and the iPhone 16 Pro and iPhone 16 Pro Max series are priced 700 yuan lower than the official Apple stores. This discount policy has been in effect for some time and they have not received any new pricing adjustment policy.