Official release of the "Analysis Report on the Overseas Communication Power of Chinese Enterprises"

The "Analysis Report on the Overseas Communication Power of Chinese Enterprises" was officially released at the 2025 World Brand Moganshan Conference held in Deqing, Zhejiang. The report found that Chinese enterprises' international communication and image building strategies have proven effective. In the early stages, Chinese enterprises' image promotion mainly focused on grand narratives of technological innovation or the stacking of cultural symbols, while current practices emphasize the integration of multidimensional resources. Chinese enterprises' overseas image construction strategies are undergoing a transformation from "single function output" to "multi-dimensional value integration", with the core emphasis on dynamic synergy among technology, culture, and social responsibility to construct a more resilient brand narrative. For example, as one of the representatives of Chinese globalized enterprises, Hisense has deeply integrated the concept of "environment, social, and governance" into global development, creating a unique international communication model.