Wuliangye's net profit for the single quarter recorded its first decline in ten years, attributed to increased market expenses by Wuliangye.

Wuliangye held an online performance briefing session for the fiscal year 2024 and the first quarter of 2025. According to the annual report data previously announced by Wuliangye, the company experienced a decrease in net profit for the first time in nearly a decade, with a net profit of 6.922 billion in the fourth quarter of 2024, compared to 7.378 billion in the same period of 2023, a year-on-year decrease of 6.17%. In response to this situation, Zhan Xin, Vice General Manager, Secretary of the Board of Directors, and Chief Financial Officer of Wuliangye, provided an explanation during the performance briefing. He stated that the main reason for the decrease was the company's increased market spending and discounts provided to distributors and consumers. Specifically, affected by macroeconomic factors and the deep adjustment phase of the liquor industry, the company actively responded to market changes by increasing investments in channel construction and consumer cultivation efforts.