Lates News

This year's 618 promotion, Bilibili (referred to as "B station" below), launched commercial AI data hole capabilities, which will help brands and merchants improve marketing efficiency throughout the marketing chain, including pre-investment insights, matching of influencers, creative generation, and post-strategy review. In addition, this year B station continues to strengthen its close cooperation with e-commerce platforms such as Taotian and JD.com. During the promotion period, the "Jinghuo Plan" and "Xinghuo Plan" have been further upgraded in terms of data dimensions to support real-time playback monitoring of articles, re-marketing of conversion audience in the backlink, and further enhance the accuracy of data recognition capabilities. In addition to the Xinghuo Plan, B station has also partnered with Taobao to launch the "Xing Ban Plan." Merchants can sign up to participate in the plan and receive high rewards by advertising on B station. (Sina Technology)