Bilibili's 618: Deepening cooperation with Tmall and JD to upgrade the data co-building plan.

This year's 618 promotions, Bilibili has launched the commercial AI data insight capability, which will help brands and merchants improve marketing efficiency in various stages including pre-investment insights, influencer matching, creative generation, and post-investment strategy analysis. In addition, this year, Bilibili continues to strengthen its close cooperation with e-commerce platforms such as Taotian and JD.com. During the promotion period, the "Jinghuo Plan" and the "Xinghuo Plan" have been further upgraded, with support for real-time playback monitoring of articles and re-marketing of conversion population in data dimensions, as well as further enhancing the accuracy of data identification capabilities. In addition to the Xinghuo Plan, Bilibili has also partnered with Taobao to launch the "Xingban Plan", where merchants who sign up for the plan and advertise on Bilibili will receive high incentives in return.