Lates News

Recently, Taobao and Tmall signed a strategic cooperation agreement with Xiaohongshu, announcing that the two parties will further integrate in terms of brand merchants seeding. They will jointly build three-way account brands, and brand merchants can observe the full chain effect from seeding to placing an order through the Taobao seeding platform. This will improve the efficiency of advertising placement. Taobao and Tmall will also increase their investment in heating up and promoting the seeding notes for merchants to enhance consumer interaction. (Sina Technology)