The State Administration for Market Regulation and the China Consumers Association jointly release live-streamed shopping consumption tips.

The State Administration for Market Regulation and the China Consumers Association jointly released tips for livestreaming shopping on May 9, reminding consumers to have a scientific understanding and rational consumption, help consumers avoid consumption risks, and protect their own rights and interests. They advised consumers to treat livestream marketing scripts rationally, be wary of promotions such as "lowest price on the entire web," "limited time sale," "click the link in 5 seconds," etc., verify historical prices through third-party price comparison tools, and be cautious of fabricated original price traps. Consumers were also advised not to blindly believe in absolute promises such as "100% authentic" or "special effectiveness guarantee," and to request the livestreamer's presentation of product testing reports, authorization certificates, and other proof documents. They should pay attention to identifying behaviors such as fake reviews and inflating reviews, and consider various dimensions of information such as product details and real user evaluations. Lastly, they were encouraged to be cautious of emotional marketing inducements and avoid making impulsive purchases due to emotional factors like supporting their "idols" or "family members".