Quick-Hand launches 618 merchant registration.

Kuaishou e-commerce announced at the 2025 Merchant Conference that the registration for merchants for the Kuaishou e-commerce 618 Shopping Festival has officially started. This year, the Kuaishou 618 Shopping Festival will cover two important marketing nodes, 520 and 618. At the same time, the platform will provide billion of traffic and 2 billion subsidies to help merchants achieve significant business growth during the promotion. In addition, during 618, national subsidies can be used in conjunction with various 618 subsidies such as cross-store discounts, big brand subsidies, and password red envelopes. Official data shows that in 2024, the number of buyers in different fields on Kuaishou e-commerce increased by over 19% year-on-year, while the short video GMV increased by over 50% year-on-year, and the number of buyers spending over 10,000 yuan increased by over 10%.