US Department of Justice wields the sword to break up monopolies: Google's advertising business may face forced separation

Wisdom Financial News APP learned that the US Department of Justice has submitted documents to the federal court, demanding that Google (GOOGL.US) must divest two core assets in its online advertising business, the AdX advertising exchange platform and the publisher ad server. This forced divestiture request stems from a recent antitrust ruling by Judge Leonie Brinkema of the Federal District Court in Alexandria, Virginia, who determined that Google engaged in illegal monopolistic behavior in the digital advertising trading market and ad server field.