Meituan Travel: "May Day" holiday tourism popularity reaches nearly three-year high, consumption shows diversified development.

Zhitong Finance APP learned that according to data from Meituan Travel, during this year's May Day holiday, the popularity of cultural and tourism activities reached a new high in nearly three years, with cultural and tourism orders increasing by 30% compared to the same period in 2023. Among them, post-95s accounted for 45% of cultural and tourism orders. County tourism is highly sought after, with an 80% increase in bookings for high-star hotels in counties. Various high-quality offerings combining culture and tourism continue to emerge, showing a new trend of diversified cultural and tourism consumption.