The State Administration for Market Regulation deploys multiple measures to jointly build a safe-consumption ecosystem.

Title context: Text: Focusing on the theme of the 2026 National Consumer Environment Optimization Month, "Safe Consumption, Shared by You and Me," the State Administration for Market Regulation yesterday held a symposium on platform enterprises' safe consumption commitments, guiding platform enterprises to make safe consumption commitments and improve the consumer experience. The State Administration for Market Regulation proposed that platforms should establish and improve a first-inquiry responsibility system and an advance compensation system, and while improving the level of AI customer service, ensure proper connection with manual customer service to promptly handle consumer disputes. At present, the three-year action to optimize the consumer environment and the National Consumer Environment Optimization Month activities are being advanced in parallel, and the national safe consumption platform has been launched. Merchants can publicly display the safe consumption mark and obtain traffic support, while consumers can check merchant credit and conveniently evaluate and defend their rights. Next year, the platform will also launch a one-click settlement function to build a safe consumption ecosystem jointly developed by all parties.