AI boosts Southeast Asia's digital economy: online spending expected to rise to $368 billion this year, but growth rate slightly slows

Zhitong Finance APP has learned that a group of researchers stated that against the backdrop of rising prices and fluctuating demand, artificial intelligence is helping Southeast Asia's digital economy achieve steady growth. A report by Google, Temasek Holdings and Bain & Company shows that online spending in the region will grow by about 17% to $368 billion this year, a slight slowdown from the previous year. Although weak economic growth and high inflation are suppressing consumer demand across categories ranging from e-commerce to travel, digital enterprises in the region have used AI to reach consumers more precisely and stimulate spending.