Two departments: Support the establishment of sports lottery sales points in cinemas.

Zhitong Finance APP has learned that on October 16, the National Film Administration and the General Administration of Sport issued a notice on carrying out the "Follow Movies to Sports" action to promote two-way empowerment between film and sports. Among other things, it mentions encouraging the setup of sports-themed screening halls in cinemas, creating a "second venue" for watching competitions, and using cinemas' idle time slots to broadcast major sports events live. It supports mutually beneficial linkages between moviegoing consumption and sports lottery ticket purchases, supports setting up sports lottery sales points in cinemas, and enriching entertainment experience, brand promotion, and public welfare display functions. It encourages the use of virtual reality film technology to provide immersive sports experience. It supports bringing sports into cinemas and exploring the carrying out of suitable sports activities in qualified cinemas.