Ministry of Commerce and six other departments: Cultivate and promote the "Silk Road Cloud Products" brand.

date
10/10/2026
The Ministry of Commerce and six other departments issued a notice on implementing the "Five Excellences" initiative for quality e-commerce. The notice states that the "Silk Road Cloud Products" brand will be cultivated and promoted. E-commerce platforms and quality merchants will be organized to actively participate in the "Silk Road E-commerce Benefits the World" campaign, promoting a series of brands such as African Treasures, ASEAN Treasures, SCO Cloud Products, and Buy in BRICS. The role of cross-border e-commerce retail imports will be better leveraged, online and offline national pavilions will be fully utilized, and premium overseas products will be supported in making their debut, first show, and first exhibition. The "national pavilion + livestreaming" channel will be innovated, and a "one country, one hit product" approach will be cultivated.