Apple is in talks to pay publishers to optimize the artificial intelligence Siri.

Apple is in talks with publishers for new collaborations, planning to use their content to provide real-time news updates for the Siri voice assistant, thereby optimizing this AI-driven voice assistant. According to sources, the iPhone maker has reached out to multiple publishers in recent months. It is reported that the proposed multi-year agreement would grant Apple access to relevant content for the AI version of Siri set to launch later this year. Some insiders claim that Apple has proposed a variable compensation scheme, where publishers would be paid for content that is used, with discussions indicating that this expenditure could reach a nine-figure budget.