College students flock to become NPCs in tourist attractions: A surge of new summer part-time jobs is on the rise.

date
09/08/2026
As the cultural and tourism market continues to heat up and the rise of the artificial intelligence industry, NPC (non-player character) roles that interact with tourists in scenic spots, as well as data collection jobs, have become quite popular among summer workers. University student actors are becoming a fresh force in the summer cultural and tourism market. Many tourists are drawn to take photos with these "highly attractive, high-interaction" NPCs, increasing visitor flow and bringing a considerable repurchase rate for scenic spots. The person in charge of Nanjing Underwater World stated, "This summer, we recruited more than ten NPCs for interaction in the venue. The summer vacation is just the peak tourist season, and our unique activities match perfectly with the university students' holiday schedule, providing them with a platform, which is mutually beneficial for both parties." In addition to NPC roles in scenic spots, as industries like artificial intelligence and embodied robotics rise, the demand for foundational hands-on positions such as data collection and model validation is rapidly increasing. Due to the standardization of operational processes, students can quickly familiarize themselves with the business and engage in practical work. The emergence of roles such as NPC role-playing and artificial intelligence data collection has provided more options for summer workers. However, the human resources department also reminds that students often lack social experience and may face risks such as false recruitment and unprotected rights. It is important to enhance their awareness of labor rights protection.