Starbucks has been hit down to Luckin's price; in "the first cup of milk tea in autumn," the takeout war has changed.

On August 7, with the arrival of the beginning of autumn, the marketing mindset established by "the first cup of milk tea in autumn" once again caused some milk tea shops to experience a surge in orders. However, as the takeout battle enters a new phase, a reporter from Yicai found that zero-yuan purchase promotions for milk tea have declined. In contrast, the battle among delivery platforms has shifted towards Starbucks, reflecting a competition in instant retail that targets the high-ticket market. This afternoon, "Starbucks first autumn business battle" trended on social media, with multiple netizens reporting that they purchased Starbucks for less than ten yuan. Some users shared screenshots of their orders at around 4 yuan or 6 yuan. In this business battle, Starbucks has been brought down to Luckin Coffee prices. A reporter noted that on Taobao's flash purchase, discount prices for a single cup of Starbucks were at 50% and 75% off, compounded with platform coupons, allowing users to commonly buy promotional styles of Starbucks for less than half price. Meituan has also directly introduced a 12.9 yuan first cup of Starbucks exchange voucher for autumn, priced the same as some styles of Luckin Coffee exchange vouchers.