Xie Fei, President of Century Huatong: The core strategy for new product investment is "data-driven," with a key focus on leisure products in 2026.

During the 2026 ChinaJoy event, Xie Fei, President of Century Huatong, engaged in a dialogue with media outlets such as Sina Technology. Regarding the direction of future game products, Xie Fei stated, "In terms of new product investments, the company consistently avoids subjective judgments and selections. The core strategy is data-driven, focusing on continuous iteration and product optimization." She noted that in terms of category layout, the company will prioritize the casual category in 2026. The company has already accumulated significant scale in the SLG track, and the casual category is expected to become an important growth point for future performance. Although this category achieves growth relatively steadily, once a scalable breakthrough is realized, its revenue stability is extremely high, with little risk of major fluctuations. Xie Fei revealed, "Our research and operation system has been standardized, forming a replicable methodology. Additionally, the integration of AI technology into the research and operation processes has improved the efficiency of content updates, which helps enhance user retention."