The State Administration for Market Regulation issues 618 compliance tips: Crack down on false price reductions and fake order boosting.

On June 16, 2026, the State Administration for Market Regulation held its routine press conference for the second quarter of 2026, introducing the regulatory measures for this year's 618 e-commerce promotion. Measures include cracking down on false price reductions, fake orders to inflate ratings, removing unreasonable bundling terms, and prohibiting forced promotions like price matching and shipping insurance. Strict enforcement of the seven-day return policy and quick resolution of consumer disputes through accessible complaint channels will also be implemented.