In 2026, the World Cup in USA, Canada, and Mexico will become the most profitable tournament in history.

FIFA expects that the total revenue of the current World Cup cycle in the United States, Canada, and Mexico will reach $13 billion, a 72% increase compared to the Qatar World Cup cycle. This World Cup may become the most profitable sports event in history. The revenue in the first three years will mainly come from sponsorships and broadcasting rights of events such as the FIFA Women's World Cup, qualifiers, youth tournaments, as well as FIFA's own brand licensing and royalties. The core profits go to FIFA, while host cities need to bear the costs of venues, infrastructure, and security, making it difficult to achieve profitability.