Ministry of Commerce: The inaugural training workshop on heritage and development for CEO of traditional Chinese brands held in Beijing.

From June 3rd to 5th, the Ministry of Commerce held the first training course on inheriting and developing time-honored brands in Beijing, with Vice Minister Sheng Qiuping in attendance and giving a speech. Sheng Qiuping emphasized that holding the training course on inheriting and developing time-honored brands is a specific measure taken by the Ministry of Commerce to implement the important instructions of General Secretary Xi Jinping on the good inheritance and development of time-honored brands. Participants should deeply understand the historical mission and contemporary value of inheriting and developing time-honored brands, accurately grasp the development direction, create a good development environment with practical and effective measures, and promote the traditional and innovative development of time-honored brands in a sustained manner, enhancing their reputation. Officials from the Department of Circulation Development of the Ministry of Commerce interpreted policies, while experts, scholars, and leaders of professional institutions conducted on-site lectures on cultural inheritance, enterprise development, and innovation transformation. Representatives of time-honored brand enterprises, managers, inheritors, and relevant officials from provinces, autonomous regions, municipalities directly under the central government, planned single-city economies, and the Xinjiang Production and Construction Corps attended the training.