Omdia: Global online video subscription users are expected to reach 2.24 billion by 2025, with growth expected to slow in 2026.

According to the latest TV and video market data from Omdia, it is learned that the global online video subscription users will reach 2.24 billion by the end of 2025, a year-on-year increase of 17.6% from 1.9 billion in 2024. However, as the market gradually enters a mature stage, it is expected that the growth will slow down to single-digit levels by 2026. At the same time, global paid TV subscriptions continue to slowly decline, down by 1.8% to 1.03 billion. The global TV and video market structure continues to tilt towards streaming media, with online video accounting for 68.4% of the total global subscriptions (3.3 billion).