After five years, we are back to battle in June! Amazon (AMZN.US) has ignited Prime Day ahead of schedule, seizing the consumer bonus with the World Cup and Independence Day.

The financial app Zhitong learned that Amazon (AMZN.US) will hold its annual Prime Day promotion from June 23 to June 26. In the past five years, the event has taken place in July, but Amazon stated that this decision was made taking into consideration major holidays and sporting events.