Wuliangye: The eighth generation Wuliangye achieved good growth in sales, with continuous improvement in unboxing rate and bottle opening rate.
Wuliangye released a disclosure of the investor relations activity record, stating that the current liquor industry is in the accelerated consolidation phase, showing a trend of "overall pressure, structural optimization", and moving towards concentration on superior brands. In 2026, the company will focus on high-quality market sales, channel ecosystem health, balanced price-volume relationship, and expanding terminal consumption. In terms of products, the eighth generation of Wuliangye implements refined price-volume balance management, achieving good growth in sales since the beginning of the year, with continuous improvement in consumer stickiness, box opening volume, bottle opening rate, and solid support from actual consumption; the next step will focus on hierarchical cultivation and price-volume balance to consolidate market share. Wuliangye 39 degrees has established key market breakthrough systems in the Bohai Sea and Taihu Lake areas. As for Wuliang Noble Spirit liquor, in 2026 it will continue to build the single products Wuliang Chun, Jianzhuang, Tete Qu, and Wuliang Chun Da, with Wuliang Chun focusing on the second generation Chun as the core single product, and Jianzhuang adhering to the strategy of "controlling quantity, developing glory, empowering box packaging". In terms of major shareholder increase holdings, Wuliangye Group has begun to implement stock increase holdings, gradually advancing to ensure the completion of the 30-50 billion yuan increase holdings plan within the next 6 months.
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