In the first quarter, nearly a thousand Golden Head stores closed.

On May 16, the domestic brand gold jewelry price fell below 1400 yuan per gram. The price of gold jewelry has dropped from a high of 1700 yuan/gram in January 2026, with a decrease of 300 yuan by May 16. If investors bought gold at the beginning of the year with 300,000 yuan, they would have already incurred a loss of over 50,000 yuan. According to incomplete statistics, in the first quarter of 2026, major listed companies have significantly reduced the number of gold brand stores, with various jewelry brands actively reducing inefficient franchise outlets. In the first quarter alone, nearly a thousand stores of top brand chains have closed down, and established brands such as Laopu Gold and Chaohongji are also optimizing their layouts. The industry's elimination tournament has officially begun.