The cost performance ratio of the Apple laptop is the highest, MacBookNeo may increase in price.

date
08/05/2026
This March, Apple launched the MacBook Neo with extremely high cost performance, causing a sensation in the market. The starting price of this device is set at $599, while the price for the domestic version is 4599 yuan. Since its launch, its popularity has far exceeded official expectations, and it has been in short supply for a long time. However, with the continuous rise in global supply chain hardware costs, Apple's model of selling this product at a low price of $599 is facing a serious challenge. The latest industry report points out that this price has gradually become unreasonable, and Apple is considering adjusting product specifications to alleviate profit pressure. In order to cope with the cost crisis, Apple is very likely to remove the 256GB base version from the shelves in the near future, and focus on selling the more profitable 512GB version instead.