Countdown for the cashiers' "break" at the checkout: financial funds looking for new nests, banks' "babies" embrace the windfall opportunity.

Recently, the People's Bank of China and seven other departments issued the "Regulations on the Management of Financial Product Online Marketing", clearly stating that non-bank payment institutions are not allowed to include wealth management products as payment options. The regulations will come into effect on September 30, and products such as Yu'ebao and Lingqiantong may be removed from payment checkouts. In contrast, bank-affiliated payment institutions are not subject to these restrictions, and bank-managed "bao bao" wealth management products, such as those offered by China Merchants Bank, have become a new choice for compliant payment scenarios. Under the new regulations, the money market fund industry faces a redistribution of existing users, with large banks expected to receive diverted funds, and small to medium banks forced to seek alternative routes. Meanwhile, the credit card industry unexpectedly receives a policy boost.