Ice cream and ballet shoes are related? Menglong's advertisement has been accused of causing physical discomfort, and Lotte customer service: will strengthen content review and control.

On April 13th, an advertisement for Menglong ice cream sparked attention and controversy. A viral image on the internet showed that a Menglong ice cream ad claimed its "inspiration comes from the color-blocking aesthetics of ballet shoes." Some netizens pointed out that linking food with feet could cause physical discomfort. In the afternoon of April 13th, as a consumer, Pengpai News inquired with Menglong's customer service department, and they responded that they have received feedback and take it very seriously. They also mentioned that they will further strengthen content review and control in the future.