Meituan's Li Shubin: The catering industry has entered the "trust competition" era, and "real word-of-mouth" has become a long-term operational asset.

On April 8th, Li Shubin, senior vice president of Meituan, stated at the 2026 China Catering Chain Summit that the way users make decisions is changing, becoming more cautious, paying more attention to details, and trusting "fresh voices" more. The catering industry is entering the era of "trust competition", with "real word of mouth" becoming a long-term asset. "The most important thing about evaluating assets is not quantity, but authenticity," Li Shubin mentioned, "Let consumers know who you are in the shortest time, know how you operate, and such authentic information can screen customers, leading to a positive cycle." Li Shubin revealed that there have been more than 450 million new authentic reviews on Dianping in 2025.