General Administration of Press and Publication: TV drama creation should avoid "appearance first" and "reliance on traffic".

The State Administration of Radio and Television recently issued a notice requiring that the creation of television dramas should avoid negative tendencies such as "appearance-oriented" and "relying on traffic", adhere to the direction of realism in creation, and deeply root in people's lives. The notice emphasizes the need to adhere to a people-centered creative orientation, prioritize social benefits, uphold correct values, promote core socialist values, and emphasize taste, style, and responsibility while resisting vulgarity, mediocrity, and conformism.