Apple has announced that it has hired former Google Shopping product vice president Lilian Rincon to be responsible for AI product marketing.

On Friday local time, Apple announced that it had hired former Google Shopping Vice President Lilian Rincon to lead AI product marketing, as the company prepares for a major overhaul of Siri. Rincon will serve as Vice President of AI Product Marketing at Apple, reporting to Apple's Senior Vice President of Global Product Marketing, Greg Joswiak. Rincon previously led Google's global product team responsible for consumer shopping experiences, and before that, she was the Product Management Director for Google's shopping department and was involved in the development of Google Assistant.