Taobao E-commerce: Operating profit of 56.60 million yuan in 2025.

Baozun E-commerce announced that the total net revenue of the company in 2025 is RMB 9.946 billion, increasing by 5.6% annually. The operating profit in 2025 is RMB 55.6 million, while in 2024 the operating loss was RMB 115 million. The operating profit under non-GAAP in 2025 is RMB 126 million, compared to RMB 11 million in 2024. The net loss attributable to ordinary shareholders of Baozun in 2025 is RMB 242 million, compared to RMB 185 million in 2024. In 2025, the net profit attributable to ordinary shareholders of Baozun under non-GAAP is RMB 44.2 million, while in 2024 the net loss was RMB 40.4 million under non-GAAP.